Go to YouTube and login with your Gmail account.
Once you are login you will see your name or username at the top of the left menu.
Click this to access your user page..
Make your channel name and message,
Include your channel’s name or a message in the channel art,This will help solidify your name in the viewer’s mind.
YouTube recommend your channel art file should be 2560 x 1440 pixels change your channel art regularly.
Unless you want to set a brand image by keeping the same picture consider regularly changing your channel art in relation to what content.
you are releasing in your channel. For example if you are doing comedy sketches change the channel art so that it relates to your current set of sketches.
Describe your channel.
Add a briefing description for your channel to let the viewer know what kind of content to expect.
To adjust the channel description click the About tab in the main channel window.
From there click the "Channel description” button.
Use the description to include links to your other websites, or to update news about your channel.
Discuss who appears in your videos and link other related channels.
Name your channel.
Look at your description and the intended video content.
Use this to determine the name.
Look at what’s out there.
The first step to adding content is deciding what you want to share with the world.
People use YouTube for a huge variety of things from watching music videos laughing at comedy sketches learning with tutorial videos and much more.
Think about what you can bring to audiences that they are not getting from anyone else.
For example, if your videos are about knitting beautiful hats you could call it:.
Proudly Knitted: The Infinite Knitter: or Woolly Mountains.
Determine what your strengths are.
If your friends keep telling you that you are funny consider making comedy videos.
If singing is your thing upload some videos of you performing.
The key is to create content that will keep your viewers coming back to see more.
Consider doing reviews:
Reviews are a great way to gain viewers especially if you are reviewing something that people will be searching for.
People always want to see good reviews before making the decision to purchase a product or service.
There are a variety of possible review topics including:.
(1) New albums
(2) The latest gadgets
(3) TV and movies
(4) Video games
(5) Books
(6) Restaurants and other food products
(7) Businesses
Film as much as possible:.
Constantly try to create more content for your viewers not only will a steady stream of content keep your audience glued to your channel, it will also help you improve your craft as you continue to develop your style.
Brush up on basic video-making techniques. If you’re talking into the camera make sure that the camera is steady and that you are speaking clearly and at a good volume.
You may have the funniest skit in the world but nobody is going to watch it if they can not hear or see you properly.
Practice editing your videos:.
A well edited video will make a much stronger impression on viewers than a hastily thrown together creation.
Spend some time learning the ins and outs of your video editing software look up tutorials on how to perform basic editing functions.
There are a variety of free and open source video editors available online many of these contain the same features or similar features as expensive professional editing software.
Your introductions compelling:.
Most viewers will determine a video’s worth in the first few seconds. Strive to make your intros both entertaining and informative. The longer viewers watch your video, the higher YouTube will rank your videos on search results.
Show a teaser of clips from the video that the viewer is about to watch.
Make sure that your personality is front and center from the start of the video. Talk directly to the audience.
If you’ve built a brand, such as your name or a series that you are creating, make sure that is distinct and professional looking at the start of your video.
When making a nonfiction video such as a review or tutorial, make sure that the purpose of the video is clear at the very beginning. This will keep viewers from looking for another, more informative video.
Capitalize on buzz:.
The media constantly creates hype around events throughout the year, in virtually every field of interest. These are referred to as “Tent-pole” events. Examine your programming and determine which events are tent-pole events for your audience.
Create videos during the event to cover it as it is happening. This is great for viewers that can’t otherwise experience the event themselves.
Create videos leading up to the event to capitalize on pre-event searches. As anticipation grows for an event, more and more people will be searching for related content.
Interact with your viewers throughout the process to keep them coming back to your channel.
Create follow-up videos after the event. Use this time to summarize what happened and analyze any information.
During big events, increase the amount of content you release to continue capitalizing on new viewers. More content shows viewers that you are knowledgeable and passionate about the event.
Upload your videos:.
Log in to YouTube and click the Videos tab in your User page.
From here click the “ Upload a video” button to start uploading your content. Click the 'Select files to upload' button to browse for video files, or drag them into the window.
YouTube will begin converting and uploading the video.
If you want to upload videos that are longer than 15 minutes, you will need to verify your account with Google.
If you want to control who watches the video, click the Privacy dropdown menu and select Private. You can then add the YouTube usernames or email addresses of the people who you want to be able to view the file. You can send up to 50 private invitations per video.
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Come up with creative tags:.
Tagging your videos will help make it show up when viewers search for content. Make sure that your tags apply to your video, but also make sure that you aren’t using the same tags as everyone else in your genre.
You can tag videos any way that you think people will search for it. Your tags should thoroughly describe the content of your video.
Try to narrow down your appeal to a few keywords when coming up with tags. For example, instead of tagging your video as “singing”, narrow it down to the style: “blues singing”, “country singing”, “freestyle rapping”, etc.
Use a mixture of broad and specific tags. For example, if you are making a short comedy film about ninjas, use the tags short film, ninjas, funny, martial arts, action, fighting, silly etc.
You can use tags to create “sets” of videos. Create a unique tag and then apply it to each video that you want to keep together. This will lead to more clicks through to your related videos.
Keep adding videos:.
If you want to have a successful channel you will need a steady stream of content. Try to update your channel every couple of weeks. Let your viewers know if you are going to be taking an extended break, and when you will be back.
Setting a consistent release schedule can help build a following. Think of it like a TV show; everyone looks forward to a new episode of their favorite show, and they know exactly when it will be coming. Try to update weekly or every other week.
Interact with the viewers:.
Try to respond to comments when you have time. This will create a stronger bond between you and your viewers. Viewers that feel that the content creator cares about them will be more inclined to return and watch more content, as well as tell others about it.
Moderate the comments on your page as much as possible. While reading nasty comments can be funny, they detract from your channel and drive viewers away. Remove comments that would offend others and report abusive users. This will help create a friendlier environment for your regular viewers.
Spend a few hours after uploading a video responding to the comments that viewers make about it. These viewers are your most die-hard fans, because they are the ones eagerly anticipating the release of new content and are brave enough to comment on it. Treat them with respect and you will see their numbers grow.
Pose questions to your viewers. Try to keep the questions simple, such as Yes/No questions or “Voting” questions. This will keep negative feedback down and promote good discussion amongst your viewers.
Use social media to get your name out:.
Link videos and playlists from your channels into Facebook, Google+, Twitter, and other social media outlets. Encourage your friends, both online and offline, to pass your links on to others.
Avoid spamming your social media networks with links to your channels. A friendly reminder now and then is good, but almost no one reacts positively to being hammered with links.
Tell your viewers to spread the word:.
that viewers share your videos if they like them. These messages are best saved for the end of the video, after the important content has been viewed. Remind your viewers to 'like' your videos.
Monetizing YouTube Videos
Monetizing YouTube videos is actually very straightforward primarily because the options for doing so are very limited (for now at least).
YouTube content creators really have no choice but to monetize through the YouTube Partner Program which is essentially Google AdSense for video content.
YouTube content creators channels do not have the option to sell their own video ads on their videos.
There is really only one decision to make: whether or not you want to allow specific types of ads to appear in your videos.
From there, the strategy for increasing revenue becomes pretty simple: get more views of your videos.
Becoming a YouTube Partner With Adsense
you will need to join the YouTube Partner Program.
In addition to allowing for monetization via ads this will unlock some useful tools as well.
If you reach the point where your videos have logged 15,000 watch hours over a three-month period, you will get access to technical and strategic YouTube resources such as the YouTube Space program.
For a 60-second video this translates into about (5000) views a month.
YouTube videos you’ll want to have a YouTube Channel set up to keep everything you are producing organized in one place.
Once that channel is up and running, kicking off monetization is pretty easy.
1 : Publishers have the option to choose what types of ads will appear on their videos.
If you’re interested in maximizing complete views and giving the best possible user experience.
You may want to de-select the TrueView in-stream ads (these are the full screen video ads that let you skip through after a few seconds).
2 : Ads with product placements in them aren’t allowed under the terms of service.
You can not run YouTube videos that have ads already built into them.
Maximiz Earnings
YouTube monetization is unique in that there are very few choices publishers can make and no real room for optimization.
This differs quite a bit from AdSense.
Where publishers can customize every aspect of the ad experience by choosing ad sizes, styles, and positioning within a page.
There are no real opportunities to monetize more efficiently.
Users can opt to allow TrueView in-stream ads.
But beyond that the monetization aspect is largely out of your hands.
you can figure out which niches offer the most attractive payouts using the AdWords tool’s CPC estimate as a proxy for earnings potential.
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